교수소개 CNU College of Economics And Management

Department of International Trade

MOON, Hee-Cheol

  • Major

    Trade

  • Phone

    +82-42-821-5558

  • E-mail

    hcmoon@cnu.ac.kr

Education
1975.03 - 1982.02 Sogang University(B.A.)
1982.03 - 1984.08 Sogang University(M.A.)
1986.03 - 1990.08 Korea University(Ph.D. in Business Administration)
Experience
1991.02 - 현 재 Professor of International Trade, Chungnam National Univ.
2017.6 – Present Visiting Professor, Thuongmai University, Hanoi, Vietnam
2016.4 – Present Visiting Professor(High-End Foreign Expert Project), Northwest Univ., P.R. China
2016.3 – 2018.2 Director, Lifelong Education Center, Chungnam National Univ.
2016.1 – 2016.12 President, Korea Trade Research Association
2015.12 - Present Director, Eurasia Research Center, Chungnam National Univ.
2015.1 - 2016.2 Dean, Graduate School of Business, Chungnam National Univ.
2014.2 - 2016.1 Dean, College of Economics and Management, Chungnam National Univ.
Director, CNU Entrepreneurship Center, Chungnam National Univ.
2014.10 - Present Honorary Professor, Nanjing Audit University, P.R. China
2014.9 – Present Adjunct Professor, Jiangsu University, P.R. China
2013.1 – 2015.12 Vice President, Korean Academic Society of Business Administration
2012.2 - 2013.2 Visiting Professor, San Jose State University, USA
2012.1 – Present Vice President, Korean Association of Arbitration Studies
2011.1 – 2011.12 President, Korea Association for International Commerce and Information
2010.3 – 2012.2 Director, Management and Economics Research Institute, Chungnam National Univ.
President, National Economics and Management Association of Korea
2009.7 – 2010.6 President, Global Trade Experts Agency Association
2008.3 – 2016.12 Vice President, Korea Trade Research Association
2003.6 – Present Arbitrator, Korean Commercial Arbitration Board
2003.3 – 2004.2 President, Korean Internet Electronic Commerce Association
1998. 8 - 1999.7 Visiting Fulbright Scholar, Ohio State University, USA
1997.10 - 1998.3 Visiting Scholar, Economic Research Center, Nagoya University, Japan
1987.3 – 1991.2 Lecturer, Korea University
1984.9 – 1991.2 Lecturer, Sogang University
Research Area
International Trade Practice, Global e-Trade, and Global SCM
Books
Understanding Modern International Trade (The 5thed.),Beobmunsa,2016.
Principles of International Trade (The 4thed.),Muyeokkyeongyeongsa,2014.
Global e-Trade: Theory and Practice, Gung Media, 2014.
International Marketing, Muyeokkyeongyeongsa, 2013.
Global Trade Practice, Muyeokkyeongyeongsa, 2011.
Global Business English, Muyeokkyeongyeongsa, 2008.
Articles
Moon, Hee Cheol , Hwang, K.Y. and Sung, E.H. “The Relationships among Entrepreneurial Orientation, Absorptive Capacity, Strategic Capabilities and Performance of Korean Export Venture Firms”, Korea Trade Review, 42(2), 2017.4, pp.117-143.
Moon, Hee Cheol and Zhang, Ping, “A Study on the Effects of O2O Commerce Characteristics and Consumer Characteristics on Trust, Desire and Intention to Use in China”, Korea Trade Review, 42(1), 2017.2, pp.141-163.
Moon, Hee Cheol, “The Competition and Cooperation in Korea’s Eurasia Initiative and China’s One Belt and One Road Strategy”, e-Trade Review, 14(1), 2016. 02, pp.69-94.
Moon, Hee Cheol, Jung, J.E., and Bae, M.R. “An Empirical Study on the Obstructive Factors and Performance of Using e-Trade Service System for Korean SMEs”, International Commerce and Information Review, 2015. 06, pp.9-39.
Moon, Hee Cheol, Kim, S.R. and Zhang, Ping, “A Case Study of On-line Arbitration and Comparison on ODR between Korea and China for the Dispute Resolution of E-Commerce”, Journal of Arbitration Studies, 24(4), 2014.12, pp.29-47.
Moon Hee Cheol, Zhang, P. and Hwang, J.T., “A Comparative Study on the Online Shopping Performance of Three C2C Open Markets in China”, The e-Business Studies, 15(4), 2014.08, pp.383-404.
Moon, Hee Cheol, Liu, Xiaoang and Bae, M.R., “A Study on the Determinants of Open Market Usage in Korean and Chinese E-Commerce Customers: Comparative Analysis of G-Market and Taobao.com”, e-Trade Review, 11(2), 2013.05, pp.1-22.
Moon, Hee Cheol and Cao, Pin, “An Empirical Study on the Determinants of Usage and Performance of the uTradeHub in Korean SMEs”, International Commerce and Information Review, 2013.3, 15(1), pp.333-356.