교수소개 CNU College of Economics And Management

school of business

Son, Jungmin

  • Major

    Marketing

  • Phone

    +82-42-821-5535

  • E-mail

    sonjm@cnu.ac.kr

Education
2014 Ph.D. of Business Administration, Marketing Major, Department of Business Administration, Yonsei University.
2010 M.S. of Business Administration, Marketing Major, Department of Business Administration, Yonsei University.
2008 B.S. of Business and Statistics (Double Major). Hankook University of Foreign Studies.
Research Interest
Retailing Online and Offline Store
Online Marketing Online and Mobile Consumer Behavior
Mobile Promotion
Policy and Economical Impact Law and Quality of Life
Government Policy and Social Capital
Published Papers
Retailing
Son, Jungmin, Jikyung (Jeanne) Kim, Jeonghye Choi, and Mingyung Kim (2017) “Linking online niche sales to offline brand conditions,” Journal of Business Research, 70, 74-84.
Son, Jungmin, Mingyung Kim, and Jeonghye Choi (2015) “The Impact of Offline Environmental Change on Online Demand for Niche Products,” Journal of Korean Marketing Association, 30, 45-67.
Lee, Seungyon, Jungmin Son, and Donghoon Kim (2014) “Modeling the Impact of Promotion Frequency on the Formation of Consumer Reference Price,” Journal of Consumer Studies, 25(1), 61-85.
Bu, Kyunghee, Donghoon Kim, and Jungmin Son, (2013) “Is the culture–emotion fit always important? Self-regulatory emotions in ethnic food consumption,” Journal of Business Research, 66(8), 983-988.
Lee, Seung-yon and Jungmin Son (2011), "The Strategies of Manufacturers and Retailers for Customer Acquisition and Retention Using Scanner Panel Data," Knowledge Management Research, 12(3), 73-96.
Online Marketing
Lee, Junseop and Jungmin Son (2017) “The Effects of Consumer Innovativeness on Mobile App Download: Focusing on Comparison of Innovators and Noninnovators,” Mobile Information Systems, Article ID 3894685.
Son, Jungmin, (2017) "The impact of initial experience and user attachment on application downloads: Information-seeking and -sharing applications," Internet Research, 27(2), 256-276.
Son, Jungmin and Seongho Kang (2015) “The Interaction Effect between Recommendation and Popularity in the User Generated Content: Based on User's Viewership from the Mobile and PC Platform,” Journal of Marketing Management Research, 20(4), 1-19.
Son, Jungmin, Junseop Lee, (2015) “The Effect of Congruency between User Participation and Producer Response on User Generated Content” Journal of Distribution Science, 13(8), 73-80.
Son, Jungmin and Seongho Kang (2015) “Does Social Distance Always Increase Content Performance in Online Distribution Channels?” Journal of Distribution Science, 13(8), 97-104.
Son, Jungmin, Junseop Lee, Youngchan Kim, and Donghoon Kim, (2014) “The Effects of the Fit between Psychological Distance and Emotion for Online Word-of-Mouth on Shift of Preference and Recommendation Intention,” Journal of Korean Marketing Association, 29, 45-67.
Jeonghye Choi, Jungmin Son, Kyung Min Park, Sunju Park, Seungwha Chung (2013), “The Distinct Effects of Producers’ Participation on Consumers’ Choice and Engagement on the User-Generated Contents Platform Site,” Korean Management Review, 42(2), 529-551.
Policy and Economical Impact
Lee, Hangeun, Junseop Lee, Jungmin Son (2017) “The Influence of Social Capital based on Social Network Service(SNS) on Luxury Brands’ Social Function Attitude,” Journal of Marketing Management Research, 22(4), 53-71.
Son, Jungmin, (2016) “A Study on the Dynamics of User Contribution Performance by the Pre- and Post-Producer Participation in User-Generated Content Platform,” Journal of Korean Marketing Association, 31, 31-55.
Son, Jungmin, Mingyung Kim, and Jeonghye Choi (2015) “The Effect of Consumer Migration on Online Brand Preferences,” Korean Management Review, 44(6), 1609-1628.
Son, Jungmin, Wooseong Kang, and Seongho Kang (2015) “Effects of Consumer Co-creation on Consumer Attitude: Moderating Roles of Consumer Motivation,” Journal of Distribution Science, 13(12), 105-111.
Son, Jungmin, Wooyong Jo, and Jeonghye Choi, (2014) “The Drivers of Customer Defection in Online Games across Customer Types : Evidence from Novice and Experienced Customers,” Journal of The Korean Operations Research and Management Science Society, 39(4), 115-136.
Service Marketing
Lee, Junseop, Jungmin Son, (2015) “The Structural Relationship between CSR, Trust, Customer Loyalty, and Purchase Intention as Perceived by Consumer: Mediating Roles of Trust,” Journal of Consumption Culture, 18(3), 67-84.
Son, Jungmin (2015) “Is Recommendation Always Impact on the Customer Retention? : Evidence from Interaction Between Socio-Personal Factors and Construal Levels,” Journal of Korea Service Management Society, 16(2), 65-85.
Lee, Seung-yon, Mi-Yeon Hwang, and Jungmin Son (2012), "The Impact of the Congruency between Service Failure's Reasons and Service Recovery's Serving Methods on Customer Satisfaction: The Moderating Effect of Perceived Justice," Korean Journal of Business Administration,25(6), 2471-2893.
Lee, Seung-yon and Jungmin Son (2012), "The Impact of Culture-Emotion Congruency on Customer’s Satisfaction with the Moderating Effect of the Quantity/Quality of Experiences," Korean Journal of Business Administration, 25(5), 2555-2579.
Teaching Interest
Undergraduate Class Marketing Management
Marketing Strategy
Distribution and Channel Strategy
Online Marketing
Graduate & MBA Class International Marketing Strategy
Marketing Models
Promotion Strategy
Online and Social Network Research
Quantitative Marketing Modeling
Awards & Honors
Research Grant, 2014-2016, National Research Foundation of Korea.
Research Grant, 2008-2016, Yonsei School of Business.
Research Grant, 2014, Yonsei Graduate School Student Association.
Winner, 2012, Doctoral Consortium, “How does the Effects of Initial Experience and Personal Trait on the Mobile Application Choice Shift by Cumulative Experience?” Joint Conference of Korean Society of Consumer Studies.
3rd Prize Winner, 2009, Marketing Creator Final Competition, SK Telecom.
2nd Prize Winner and Grant, 2008, Research on Korean Enterprises Contest, KMAC.