교수소개 CNU College of Economics And Management

경영학부

정혜욱 교수

  • 전공

    마케팅

  • 연구실

    042-821-5576

  • 이메일

    jeong@cnu.ac.kr

학력
2005.9 - 2011.9 UCLA Anderson School of Management, 박사, 마케팅 전공
2003.8 - 2004.12 Purdue University, 석사
1999.3 - 2003.2 숙명여자대학교, 학사
주요경력
2018.2 - 현재 UCLA Anderson School of Management, 방문 연구 교수
2013.9 - 현재 충남대학교 경상대학 경영학부 조교수
2011.8 - 2013.8 UNIST 경영학부, 조교수
연구실적
Jeong, Hyewook G.*, Kate Christensen & Aimee Drolet (2016), "The Short-Lived Benefits of Variety-Seeking among the Chronically-Indecisive", Journal of Experimental Psychology: Applied, 22 (4), 423-435.
Jeong, Hyewook G.* & Aimee Drolet (2016), "Variety-seeking as an emotional coping strategy for chronically indecisive consumers", Marketing Letters, 27, 55-62.
Jeong, Hyewook G. and Aimee Drolet (2012), “Negative Not Positive Emotion Increases Variety-Seeking among Indecisive Consumers”, Advances in Consumer Research, 39
Jeong, Hyewook G. and Aimee Drolet (2010), "The Influence of Attachment Anxiety on Attitudes for Ads Related to Interpersonal Goals," Advances in Consumer Research, 37, 299-303.
Drolet, Aimee, Loraine Lau-Gesk, Patti Williams, and Hyewook G. Jeong (2010), "Socioemotional Selectivity Theory: Implications for Consumer Research,"The Aging Consumer: Perspectives from Psychology and Economics, Aimee Drolet, Carolyn Yoon, and Norbert Schwarz (eds.), LEA/Psychology Press.
Jeong, Hyewook G. and Wendy Liu (2010), "When to Give? Charitable Giving as Social Relationship," Advances in Consumer Research, 37, 160.