교수소개 CNU College of Economics And Management

School of Business

Kim Hyung Jun

  • Major

    Marketing

  • Phone

    +82-42-821-5579

  • E-mail

    bizguru@cnu.ac.kr

Education
Ph.D., Business Administration, Seoul National University, 1999
M.A., Business Administration, Seoul National University, 1990
B.A., Business Administration, Seoul National University, 1988
Short scientific biography
2016. 09- present. Adjunct Professor in Jiangsu University, China
2008.07-2009.02. Visiting Scholar in UCSD, USA
Major scientific publications
Kim So Jung and Hyung Jun Kim, 2016, The Effect of Characteristics of Task on the Commitment Intention of Crowdsourcing, Journal of Consumer Culture Research, Vol. 18., No 4. pp. 129-142.– Korean Citation Index (KCI).
Kim, Ji and Hyung Jun Kim, 2016, A Study on Art Familarity and Product-Art Fitness on Consumers’ Reaction : Focused on the Moderating effects of Centrality of Visual Product Aesthetics , Journal of Marketing Science, Vol.23, No. 2, pp.67-83.– Korean Citation Index (KCI).
Azaze-Azizi Abdul Adis, Hyung Jun Kim, Grace Phang Ing, Mohd Rizwan Abdul Majid, Zaiton Osman And Izyanti Awang Razli. 2015. The Impact Of Character Presence And Entertainment Value On Brand Recall And Brand Attitude In Advergame. Australian Journal of Basic And Applied Sciences(ISI Thomson Reuters Cited Publication). Vol. 9, No. 6 April.
Azaze-Azizi Abdul Adis, Hyung Jun Kim, Mohd Rizwan Abdul Majid, Zaiton Osman And Izyanti Awang Razli, and Grace Phang Ing,. 2015.Purchase Behavior in Advergame and the Effect of Brand Attitude as a Mediator, Asian Social Science(SCOPUS), vol. 11, No. 5, pp.250-257.
Kim, Dong Hee and Hyung Jun Kim, 2014, The Influence of Art Collaboration to the Product Evaluation: Focus on the Centrality of Visual Product Aesthetics, Journal of Commodity Science and Technology, Vol. 32, No. 6, pp.31-40.– Korean Citation Index (KCI).