교수소개 CNU College of Economics And Management

School of Business

Yong Gil Jeong

  • Major

    Marketing

  • Phone

    +82-42-821-5589

  • E-mail

    ykjung@cnu.ac.kr

Interest Areas
Marketing Management, Services Marketing, Marketing Channel, Consumer Behavior, Advertising Management
Education
1976.03 ~ 1980.02 School of Business Administration, Seoul National University
1980. 3 ~ 1982. 2 Graduate School, Seoul National University (MBA)
1984. 3 ~ 1990. 8 Graduate School, Seoul National University (Ph. D. in Marketing)
Career
1985. 8. ~ Present Professor School of Business Administration, Chungnam National University
2007. 3 ~ 2009. 2 Dean, College of Economics and Management, Graduate School of Business
1995. 1 ~ 1995. 6 Fulbright Mid-career Researcher
1995. 1 ~ 1996. 1 Ohio State University Visiting Scholar
2013. 8 ~ 2014. 2 Michigan State University Visiting Scholar
Articles (Since 2012)
Fairness and Customer Responses in the Process of Service Recovery(2017), Journal of the Korea Service Management Society, 18(4)
The Effects of Flow and Commitment on the Customer Loyalty under the Internet Environments, Journal of International Trade and Commerce(2017). 13(4)
Fairness, Satisfaction, Intention to Repurchase, and Negative WOM in the Process of Service Recovery, Journal of the Korea Contents Association(2017), 17(6)
The Effects of eWOM Characteristics on Credibility, eWOM Acceptance and Purchase Intentions, Journal of the Korea Contents Association(2016), 16(9)
The Effects of Service Quality and Trust on Service Loyalty: Focusing on the Government Funding Research Institutes on the Field of Scientific Technology, Journal of Management and Economics(2016), 38(1)
The Influence of Burden on the Weight Prediction, Consumption Culture Study(2016), 19(2)
The Influence of Open-Mindness on the Transparent Product Preference, Journal of Marketing Management Research(2015), 20(2)
The Effect of e-servicescape on Trust and Purchase Intentions, Journal of the Korea Contents Association(2013), 13(11)
The Effect of Expanded Servicescape on Relationship Quality and Chinese Consumer’s Repurchasing Intentions, Journal of the Korea Contents Association(2013), 13(7)
Influence of Service Environments on Service Quality, Social Interaction, and Emotional Commitment, Journal of the Korea Contents Association(2012), 12(4)
Books
Services Marketing(2016), Seoul, Epress Publishing Company
Introduction to Advertising(2015), Seoul, Epress Publishing Company
Consumer Behavior(2012), Seoul, Epress Publishing Company
Entrepreneurships in Korea(2012), Seoul, Kyungmoon Sa
Marketing(2011), Seoul, Epress Publishing Company
Structure and Design of Marketing Chanel Information System(1998), Seoul, Jipmoon Sa
Organization and Environment(1987), Seoul Dasan Publishing Company
Social Activities
Special Adviser on Policy, Daejeon Metropolitan City
Policy Adviser, Chungcheongnam Do
Member and Chair of Management Evaluation Committee, Credit Union
Advisory Professor, Daejeon, Bank of Korea
Many Columns on Kyosu Newspaper, Daejeon Newspaper, Jungdo Newspaper, DT News 24
Jeong Yonggil’s Good Monday, Daejeon MBC
Panel and Discussant on TJB [Open Debate], Daejeon [Discussion on Current Affairs], Daejeon KBS [Live Discussion]